Milieu
During the Fall 2025 semester, I worked with Milieu, a personalized skincare brand, through Michigan Advertising & Marketing. As part of the creative team, I helped translate Milieu’s science-driven brand into engaging content and an in-person experience designed to connect with college students.
Our Process
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We began by meeting with our client to understand Milieu’s brand, goals, target audience, and vision. From there, our team identified how we could introduce a science-driven skincare concept to college students in a way that felt approachable and relevant.
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As a team, we mapped out our semester deliverables and divided responsibilities across creative and marketing work. Our focus centered around social media content and an on-campus brand awareness event that would introduce Milieu to University of Michigan students.
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Before shooting, we reviewed Milieu’s brand identity and moodboard to make sure our visuals felt cohesive with the existing brand. We developed shot lists, video concepts, and interactive content ideas and shared them with the client for approval.
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We planned and executed a dedicated photo and video shoot, coordinating the location, props, styling, filming roles, and creative direction. During the shoot, we produced product photography, short-form videos, testimonials, interactive concepts, and behind-the-scenes content.
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Alongside our content work, we developed a brand awareness event targeting students, sorority members, and campus influencers. I helped with the creative and planning process, including event concepts, promotional materials, outreach, invitations, and logistics.
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Throughout the semester, we shared work with our client and adjusted our approach based on feedback. We shifted our content toward education through experience, combining Milieu’s skincare science with relatable storytelling and more intentional visuals.
